When #ethical clothes landed in #Exeter – @howies store

Exeter is not just about High Street stores and big names with limitless funds.

What makes the city what it is are the adjacent narrow lanes and streets. It is about exploring and discovering hidden treasures. No need to go that far though.

Some people like to compare Gandy Street with a “mini meBrick Lane.

Having a retail unit away from the buzzing main artery is not that bad…in fact, it is rather pleasing.

Some Exonians suddenly discovered a new (and unique) store near Exeter Phoenix Arts Centre…Howies landed like a dollop of clotted cream on scones in the mythical and quaint cobbled street.

It is unmissable with this unique colour:

Howies legendary blue

Howies legendary blue – image from Howies Instagram

The glossy @ExeterLiving magazine (Christmas Issue) has even a double page spread about the story behind the move.

ExeterLiving article about Howies store in Gandy Street Exeter

ExeterLiving article about Howies store in Gandy Street Exeter

What makes the clothes so different?

…Howies is a cult religion…

In other terms, there is a quality and passion behind the name. But there is even more: environmental friendly as well as ethically produced. Surely, this is what makes this type of clothes unique.

Having myself dropped into the shop, there is something for everyone. Organic cotton t-shirts feel rather comfortable…fantastic texture and thickness of it, you know that it will last and last and last and last…etc

Nowadays, everything is made (too fast) without actually thinking caring of what customers/buyers will think/say.

It is not just about buying an item when you visit Howies – it is about having/keeping loyal customers who will come back for more, because the reputation and the overall service is second-to-none. Howies is strongly working with such idea in mind.

Thinking about the environment is essential too. Devon is maybe ahead of some other counties with some experts on hand. Keeping the county clean and tidy is important, not just for us but for others too.

It is about time to think further than your doorstep. With the Jurassic Coast to protect and in fact, the entire coastal path, there is no excuse as there are affordable recycling services for all – whether you are shifting your shop to a new address or just moving house.

Howies supports strongly outdoors activities – Exeter is the ideal location: Dartmoor being just down the road and same goes with beautiful beaches.

There are even a handful of jerseys, bibs for the cycling community and warm long johns too for these walks or just face the chill when you are doing your Christmas shopping (bah-humbug will add some).

Anyway…now you know that there is something which will last and such products are not just for Christmas.

clothes for all seasons


A little something from @howies

The other day was a grey day (…another one…), but social media always brings people together – an online community who can share similar ideas/opinions/views/passions.

Twitter is that useful tool which is a way to connect and interact instantly.

After a few # here and there and a last @ someone – a new interaction appeared with @howies.

For the ones who aren’t sure what howies is about…just visit their website HERE – this might also give you some gift ideas for Christmas or even Birthdays throughout 2014.

Howies - About

So, a little something appeared in the post… something promotional that a lot of fixed gear riders always enjoy… a handful of various S T I C K E R S to decorate helmet, frame or wheels.

Thank you to howies!

howies stickers - various shapes (tilt-shift)howies stickers - wheel